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What is SAP Hybris? (Everything You Need to Know)

SAP Hybris offers powerful tools that can help companies take control of their data, streamline essential procedures and high-tech services, and provide a more personalized experience for customers. 

While SAP Hybris offers a lot of customization and can help your business solve for specific issues, it can also introduce complications to your processes, particularly during migration and implementation.

In this post, we’ll discuss what SAP Hybris is, its key benefits, some of the popular software modules available with the suite, and how to avoid some of the common pitfalls companies encounter integrating or maintaining SAP Hybris. 

What is SAP Hybris?

SAP Hybris, also called SAP Customer Experience, is a powerful SAP platform that enables B2B, B2C, and B2B2C companies to connect quickly, allowing companies to manage and extend customer engagement across multiple channels. 

It provides an integrated suite of capabilities to help organizations develop seamless customer relationships from initial contact through purchase and post-purchase customer support. SAP Hybris allows businesses to automate activities related to marketing, sales, service, ecommerce, and more. 

With SAP Hybris, companies can gain deep insights into their customers’ behavior and leverage in-depth analytics tools that provide valuable intelligence to optimize the customer experience. SAP Hybris is ideally suited for global enterprises looking for greater control over their customer-facing processes.

4 Benefits of SAP Hybris

From customer experience management to order management, SAP Hybris provides an all-in-one solution that helps businesses boost efficiency and productivity. Let’s take a look at four key benefits of SAP Hybris:

  • Increased Productivity & Efficiency: 

One of the main advantages of using SAP Hybris is its ability to automate tasks that would otherwise require manual effort. This automation not only saves time but also increases accuracy and consistency in data entry, resulting in improved operational efficiency across the board. 

  • Improved Customer Experience Management: 

Thanks to improved customer experience management capabilities, businesses can build better relationships with their customers by providing personalized services tailored to their needs. With this software suite, businesses can access real-time customer insights, which can then be used to create more targeted campaigns and promotions. 

  • Enhanced Order Management: 

With SAP Hybris, businesses have access to powerful order management capabilities. This allows them to track orders from start to finish without disruptions or delays caused by manual errors or outdated systems. 

  • Streamlined Data Analysis & Reporting: 

By leveraging the power of analytics and reporting tools in SAP Hybris, businesses can gain a greater understanding of their customer’s needs and preferences. This information can then be used for informed decision-making purposes or for creating targeted campaigns or promotions based on those insights. 

What are the modules in SAP Hybris?

During your SAP implementation, you can implement the platform’s dozens of modules with pre-built functionality or customize them to your business’s needs. Let’s take a closer look at some of those modules. 

The Core Platform Module 

SAP Hybris’s core platform module includes all the basic features required by businesses to build an effective digital commerce platform. This includes capabilities such as content creation, product catalogs, pricing and promotion management, storefronts and shopping carts, and payment processing. 

Customer Service Module 

The customer service module is designed to give business owners the tools to offer customers the best possible online experience. This includes features such as contact center integration, customer segmentation analysis, and multi-channel support capabilities. These, in turn, allow customers to reach out from any device or channel they choose.  

Marketing Module 

SAP Hybris’s marketing module provides businesses with powerful tools for creating effective digital campaigns that target specific audiences. This includes features such as email campaigns, social media integration, remarketing campaigns, search engine optimization (SEO), content personalization, and more.     

Commerce Management Module 

Finally, there is the commerce management module. This provides users with powerful tools for managing orders and deliveries across multiple channels and devices in real-time. The commerce management module includes features such as order tracking systems, inventory optimization solutions, and warehousing solutions that enable businesses to optimize their supply chain operations for maximum efficiency and cost savings. 

There are many SAP certifications available to help your sales, marketing, and ecommerce teams master SAP Hybris to maximize your return on investment. 

How to Determine if SAP Hybris is Right For Your Business

Choosing an ecommerce platform can be a daunting task. Here are a few specific reasons you may want to consider SAP Hybris:

  • SAP Hybris is an incredibly powerful ecommerce platform for businesses looking to maximize sales, streamline processes, and create meaningful customer experiences. 
  • It helps companies manage all facets of digital commerce, from back-end merchandising and order management to front-end site design and content acceleration. 
  • SAP Hybris provides a complete omnichannel solution for customers that simplifies shopping across multiple channels and ensures consistent customer interactions at every touchpoint. 


To remain competitive in today’s ever-evolving market, your business must have a strong ecommerce platform. SAP Hybris offers a variety of features and benefits that can help take your business to the next level. 

With its scalability, flexibility, and customer-centric approach, SAP Hybris is the perfect choice for businesses that want to stay ahead of the competition. To get the maximum benefits from SAP technologies like SAP ERP and SAP Hybris, partner with an experienced SAP consulting company like Argano. An SAP Gold Partner, Argano has delivered more than 200 successful SAP solutions globally.